Alexandros Siormpas，荷兰阿姆斯特丹金融专家
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Alexandros Siormpas

Verified Expert  in Finance

Management Consulting Expert

Location
Amsterdam, Netherlands
Toptal Member Since
December 15, 2016

Alexandros是一位高度敬业、以结果为导向的定价专业人士，在一级电子商务领域有着显著的顶底线影响, marketplaces, and consumer goods businesses (Samsung, Philips, and eBay). 他现在是自由职业者，在参与和具有挑战性的定价和财务建模项目方面贡献了他10多年的深厚专业知识.

Market SizingFinancial ModelingMarket ResearchProfitability AnalysisFinancial Planning & Analysis (FP&A)FundraisingMergers & Acquisitions (M&A)Financial ReportingPricing ConsultingPricing Analysis

Career Highlights

Pricing Manager
eBay
Commercial Analytics Manager
Philips TV EMEA HQ (TPV Technology)
Market Intelligence Analyst
Samsung European HQ

Education Highlights

Master of Business Administration Degree (MBA)
Vrije Universiteit Amsterdam
Master's Degree
Aristotle University of Thessaloniki

Certification Highlights

Distribution, Market Power and Investigations
Baker McKenzie

Case Studies

Work Experience

Senior Pricing Analyst

2019 - PRESENT
Albelli-Photobox Group
  • 自2022年5月起，领导定价领域的合并后整合.
  • Contributed €18.4+ million/year incremental impact to the P&L通过优化5000多种价格和各种促销活动的复杂组合.
  • 管理端到端的数据项目生命周期，从业务需求到最终部署.
  • 与业务所有者、产品经理、工程师和营销人员进行跨职能合作.
  • 利用包括R在内的机器学习技术栈，开发了基于ai的定价算法, Python, and SQL.
  • 重新设计了定价数据馈送，以实现跨内部平台的闭环.
  • 优化客户关系管理和网站保留活动与多武装强盗实验.
  • 通过非线性回归增强SEA和Facebook等付费渠道的用户获取推广.
  • 通过R和Python脚本以及自助服务仪表板交付A/B/n测试的全自动分析.
  • 为40家竞争对手设计并实现了一个完全自动化的定价数据收集.
Focus areas: Algorithms, Machine Learning, Artificial Intelligence (AI), Pricing Models, Pricing, Data Science, Price Analysis, P&L Forecasting, Forecasting, Regression Modeling, Netherlands, Microsoft PowerPoint, SaaS, Pricing Strategy, Microsoft Excel, Market Research & Analysis, Business Planning, Business Strategy, Monetization

Pricing Manager

2017 - 2019
eBay
  • 领导跨职能定价转型，配合业务发展, data science, marketing, product management, and finance.
  • Managed and optimized 20,500 individual price points through mathematical optimization, A/B testing experiments, and supervised machine learning techniques.
  • Delivered €6.每年从价格优化中获得100万欧元的增量收入.通过引入创新的免费增值定价策略，每年创收800万美元.
  • Increased the GMV take rate percentage by 1.尽管Facebook进入了市场，但横向业务的增长率为2%.
  • Increased the customer base by 24.7%, improved product adoption by 13.4%，并通过先进的交叉弹性定价分析使产品组合多样化.
  • 在iOS和Android上通过应用内通知引入创新的降价通讯.
  • Balanced inevitable pricing trade-offs between monetization, market share and NPS, 同时通过蒙特卡洛随机模拟降低了与价格相关的金融风险.
  • 实现了一种基于指数平滑和非季节性时间序列的高精度价格收入预测模型.8% error rate.
  • 与Facebook Marketplace、全球速卖通、AutoScout24、Bol进行了竞争基准测试.com, beslist.nl.
  • 通过基于云的自动仪表板实现新的定价监控机制.
重点领域:定价策略，盈利能力分析，市场研究，定价，数据科学，P&L Forecasting, Forecasting, Regression Modeling, Netherlands, Microsoft PowerPoint, SaaS, Microsoft Excel, Pricing Models, Market Research & 分析，价格分析，商业计划，商业策略，货币化

Commercial Analytics Manager

2014 - 2017
Philips TV EMEA HQ (TPV Technology)
  • 为9亿美元的业务进行定价、业务、市场和竞争对手分析.
  • Introduced and performed profit and loss statements (P&L)每个客户，实现盈利计划，提高EBITDA 3.1%.
  • 通过价格弹性和口袋价格瀑布分析等为产品定价策略提供建议.8% net top line.
  • 对战略项目进行尽职调查，如地域扩张和新品牌.
  • 通过市场细分分析，为产品组合的长期路线图提供咨询.
  • 与市场部门合作，实施客户终身价值和投资回报分析.
  • Forecasted market demand by product category with a 1.3% accuracy deviation.
  • 与总经理合作制定战略计划和年度预算.
  • 协助当地商务总监制定渠道策略，优化产品客户组合.
Focus areas: Business Planning, Business Intelligence (BI), Budgeting, Customer Lifetime Value, Price Analysis, Profitability Analysis, P&L Forecasting, Forecasting, Regression Modeling, Netherlands, Microsoft PowerPoint, Pricing Strategy, Pricing, Microsoft Excel, Pricing Models, Market Research & Analysis, Business Strategy, Monetization

Market Intelligence Analyst

2013 - 2014
Samsung European HQ
  • 为欧洲的智能手机、平板电脑和可穿戴设备提供管理报告和分析.
  • 通过分析支持业务发展，使三星扭转平板电脑业务，取代苹果成为第一.
  • 对现有和未来的竞争对手(如苹果)进行投资组合基准测试, Huawei, Sony, and others.
  • 与业务开发团队合作，确定新的市场机会，如B2B, IoT, and shaped Go-to-market Strategy.
  • 就需求潜力向欧洲投资组合团队提供建议, market fit and price positioning of new products.
  • 引入由欧盟执行团队认可的创新KPI仪表板.
  • 与当地子公司和韩国总部保持联系和合作.
  • 与沃达丰等重要客户在研讨会上发表有影响力的演讲, Telefonica, and more.
重点领域:投资组合分析，数据分析，价格分析，市场研究，P&L Forecasting, Forecasting, Regression Modeling, Microsoft PowerPoint, SaaS, Pricing Strategy, Pricing, Microsoft Excel, Pricing Models, Market Research & Analysis, Business Planning, Business Strategy

MBA Intern

2013 - 2013
Philips Global HQ
  • 生成所有欧洲国家的月度销售、定价和市场份额报告.
  • Supported commercial strategy activities, including pricing, benchmarking, competition and market sizing.
  • 重组报告流程，效率提高了36%.
Focus areas: Market Research, Price Analysis, Financial Reporting, Regression Modeling, Netherlands, Microsoft PowerPoint, Pricing Strategy, Pricing, Microsoft Excel, Pricing Models, Market Research & Analysis, Business Planning, Business Strategy
2012 - 2013

工商管理硕士(MBA)工商管理专业

Vrije Universiteit Amsterdam - Amsterdam, The Netherlands

2005 - 2010

Master's Degree in Engineering

Aristotle University of Thessaloniki - Thessaloniki, Greece

SEPTEMBER 2016 - PRESENT

Distribution, Market Power and Investigations

Baker McKenzie

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