宝拉 Ylisassi, 产品经理 in 芬兰奥卢
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宝拉 Ylisassi

验证专家  in 产品管理

产品经理

位置
芬兰奥卢
至今成员总数
2021年10月12日

宝拉 is an experienced digital age leader, 桥接业务, 客户中心, 市场营销, 和技术. With her visionary and at the same time, 亲力亲为的方法和态度, she can successfully lead a range of business and development themes. Her most vital abilities are future strategy and vision, innovation and new product development, 增长, 战略营销, and 品牌 as a product leader.

数字数字营销产品管理敏捷产品管理利益相关者管理B2B项目管理敏捷最小可行产品(MVP)手机用户获取文档产品组合经理制造产品经理Jira敏捷项目管理

项目的亮点

New Online Banking Portal Market Launch
领导op的启动.fi, an online banking service with approximately ten million monthly active users.

专业知识

敏捷的领导品牌建设业务发展商业策略客户体验管理欧博体育app下载营销策略产品的领导

工作经验

董事会成员

2021年至今
Rajobit
  • Worked as an independent board member since 12/2021.
  • Supported the company in creating and enabling 增长.
  • Advised the company in strategic focus and decision making.

董事会成员

2020年至今
Taitonetti Oy
  • Designed, facilitated, and crystallized company vision and strategy.
  • Professionalized and established board work as an independent board member.
  • 引入数字业务, 市场营销, 国际, 客户体验, 品牌, and business development expertise.

首席执行官

2022 - 2022
BeiZ
  • Supported in creating an inspiring and focused pitch deck and story for VCs.
  • Assisted in fundraising activities and discussions with VCs.
  • Helped to crystallize product positioning and communication for fundraising.
  • Created and crystallized the vision, strategy, and roadmap.
  • Applied Scrum ceremonies and product management processes. Implemented continuous improvement practices, as well as customer insight and data-driven development.
  • Initiated user acquisition and 市场营销 activities, 增长建立, 并被证明适合商业市场.

Senior Specialist 产品管理 | Program Director | 业务发展 Manager

2011 - 2022
OP
  • Led the company's 敏捷 product management, 敏捷 PM training and coaching, and 敏捷 PM community. Created a PM playbook for OP from discovery to delivery. Co-designed and co-delivered courses in design and product thinking at the OP Academy.
  • Headed the launch of a new online banking site, Op.fi, and was accountable for the market launch. Actively changed the program management into an 敏捷 setup and work method with data-driven decision-making.
  • Established the remote digital development unit for the OP with an 敏捷 and customer-centric operating model. Acted as a member of the site management team and oversaw digital sales-related activities.

企业家

2009 - 2011
自由职业者
  • Acted as a management consultant for a digital channel customer dialogue strategy. Executed and managed a team of two consultants.
  • Co-founded a community with a mission to share, 传播, 繁殖新物种, brave leadership needed to build future-proof businesses.
  • Presented global trends in the financial sector and facilitated a strategy workshop for a digital technology agency.

全球营销总监

2005 - 2009
Sulake
  • Managed Habbo's global 市场营销 and brand strategies, processes, and tools. Operated a model for global versus local 市场营销 setup.
  • Developed 市场营销 KPIs and ROI metrics for Habbo Hotel.
  • Oversaw new product business development and user acquisition through a mobile social media application called Bobba.

销售及市场经理

2004 - 2005
箭牌
  • Oversaw profit and loss responsibility for Finland as a commercial entity, reporting to the regional vice president. Held country manager responsibility, including product portfolio optimization and sales development.
  • Developed and implemented a new operating model for Finland as a satellite market in cooperation with the local distributor.
  • Ran regional brand and product management for Airwaves, Hubba布巴, 多汁水果, including participating in 箭牌's global 市场营销 team. Managed pan-Nordic projects and strategies as well as regional 市场营销 budget responsibility.

国际客户经理

2002 - 2004
制订全球
  • Codeveloped an 国际 post-production network for a global FMCG client.
  • Oversaw an above-the-line advertising project and account management.
  • Cocreated positioning and 品牌 strategies and launch plans.

New Online Banking Portal Market Launch

http://www.op.fi

领导op的启动.fi, an online banking service with approximately ten million monthly active users.

Op.fi is the online banking website for the biggest bank in Finland. My mission was to launch a new online banking portal for general consumers. I also re-designed the governance and operating model for the project to enable 敏捷 implementation and successfully prompt decision-making based on real-time information and data.
2021 - 2022

Futures 研究 in Futures 研究

Turku School of Economics of the University of Turku - Turku, Finland

1995 - 1999

Master of Business Administration (MBA) in Marketing

University of Oulu - 芬兰奥卢

2020年9月至今

认证董事会成员

商会

2012年4月- 2014年4月

Certified Scrum Product Owner (CSPO)

Scrum联盟

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