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雇佣 兰斯长矛盾牌
验证专家 in 设计
设计师
位置
旧金山，加州，美国
至今成员总数
2019年1月31日
兰斯 is an award-winning design director, product designer, and UX strategist with an MBA. He has 20+ years experience doing hands-on UX/UI design and leading design and strategy at three global agencies, 两家财富500强企业, 还有他自己的设计机构. He has helped shape products and brands for Adobe, Red Bull, Visa, Zipcar, and ADP. His work has won multiple awards including Webby, W3, and Davey Awards. 他喜欢解决复杂的设计问题.
Portfolio
工作经验
设计主管和联合创始人
2011 - 2018
数码创意
- Co-founded and ran award-winning digital design agency 数码创意 headquartered in San Francisco.
- Headed up design and strategy; hands-on UX and UI design work, 领导一个由设计师和美术指导组成的团队, 负责品牌体验, 数字平台, and campaigns of clients’ global consumer and B2B projects.
- Created customer-centered and marketing-focused strategies on a global scale across a variety of industries including finance, 技术, 食品/饮料, CPG, 旅行, 保险, 和非营利性.
- Focused on creative direction, design, and a collaborative, mission-driven team culture.
- Led the design and strategy of 5 brand marketing sites, 3个移动应用, 3个电子商务网站, 三大食物网站, 4个营销视频.
- 获得10个设计奖，包括2个威比奖, 4 W3奖项, 2戴维奖, 2个传播者奖.
技术:内容, Adobe After Effects, Figma, Axure, Adobe Photoshop, Adobe体验设计(XD), InVision, 草图
数字营销组总监
2009 - 2010
MRM /麦肯
- Effectively provided vision and strategy leadership for MRM and McCann Worldgroup in Tokyo, Japan.
- Led the social strategy and 规划 for Japan's fastest growing Facebook community for major confectionery brand.
- Facilitated conversation and an evergreen application to host a series of branded UGC contests on PC, 智能手机, 和移动.
- Spearheaded the region's first social media platform service at MRM which provides a holistic solution including social strategy, 规划, 跨媒体整合, 社区管理实施, 客户培训, KPI发展, 和报告.
- Championed cross-group (McCann Worldgroup) digital integration initiatives that helped the larger advertising organization innovate towards higher digital capability for a variety of industries.
- Recruited and mentored strategists, designers, and account people in the agency.
技术:Microsoft Office
创新策略和设计主管
2007 - 2009
安利
- 推动数字倡议战略和愿景, 全权负责创意和品牌策略, 商业计划, 预算, kpi的实现.
- Devised digital assets to increase brand recognition, market share, and revenue.
- 监督市场调研, 竞争分析, 用户分析, 民族志研究, 项目规划.
- Provided strategic leadership and vision to drive digital transformation.
- Delivered strategy and creative direction for enterprise-level mobile application to drive new business.
- Led and evangelized the first social marketing projects in this region.
- Provided the creative strategy and customer experience for a new loyalty program.
技术:Microsoft Office, Adobe Illustrator, Adobe Photoshop
创意总监
2002 - 2006
有技巧的
- Effectively championed hands-on creative direction for digital and print media, 品牌建设和互动营销.
- Led a team of 8 art directors and designers to form a premier digital branding agency unlike any other in Japan at the time.
- Was a leader in international design in Japan, which supported Japanese companies' growth overseas. 用日语管理设计工作室.
- 成功推出阿迪达斯全球网站, 安娜, 日立, 香奈儿, DoCoMo, 横河电机和松下.
- Led and directed multiple new business pitches against local Japanese agencies to grow the agency from 6 to 35 creatives.
- Won the highly respected Good 设计 Award for the global rollout of 日立.com and Best B2B 品牌 from Japan Marketing Association.
Technologies: Adobe After Effects, Adobe In设计, Adobe Illustrator, Adobe Photoshop
高级艺术总监
1998 - 2001
机构.com
- 作为一个动态的重要组成部分, collaborative creative digital team during the Dotcom boom in the late 90s/early 2000s.
- Learned from the best while taking on large-budget, high-profile client work to sharpen my skills.
- Effectively launched websites and interactive campaigns for Visa.com, Discovery Channel, i2 Technologies and Answer Financial.
- 设计 lead for a small team of 3 designers while doing hands-on design.
- Played a key part in agency business development that delivered persuasive pitch work and winning projects with Toyota, 威廉姆斯, 和Openwave.
Technologies: Flash, Adobe Illustrator, Adobe Photoshop
Education
2008 - 2010
工商管理硕士学位
麦吉尔大学-日本东京
1988 - 1992
美术学士美术学士学位
San Francisco Art Institute - San Francisco, California
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